# Vision

## Our Vision

ONE's vision can be described relatively. ONE should become the **most used finance app** in Europe. If we manage to conquer the European market, other countries will follow.

Our development is built up in **stages** and depends on the financing and the number of active users of the app. However, we are convinced that this innovative concept will excite many users.

It's no secret that banks make a lot of money. Okay, times are changing, but this is due to traditional financial institutions having missed the pace of the times. There are **very positive examples** of neobanks (now full banks) that are showing a modern way forward.

However, our competitors heavily rely on free offerings to **rapidly expand their user base** and later earn money from their active customers. Of course, this is the goal of every company. These projects have been and are being funded by large investors who will eventually make a lot of money from them.

However, our approach here is different. We want to convince our users that active use of our offerings does **not just satisfy our investors**, but the **users themselves**. No matter how high the funding is, at some point, a company must stand on its own feet. We are striving for this level directly by saving costs, not providing lure offers (such as high cashback), and betting on our customers understanding that their success (return) also depends on us building a **healthy user base**.
